Hi There
Nice to meet you, I’m Megan. A lifecycle marketer and hot sauce connoisseur.
You’ve likely met people who claim to be either a left (logic) or right (creative) “brained” person. I’m a little of both and lifecycle marketing excites me because I get to collaborate with creative partners to build unique campaigns and I get to work with engineers to build strong data platforms for automation. It’s truly a match made in LinkedIn.
And hot sauce? I've been a Tabasco fiend since I can remember and over the years I've tried every sauce under the sun. Please ask me about it.
About
After earning a degree in marketing and technology innovation management from the University of Washington, I began my career as a marketer in the hospitality space. Over the years, I've had the opportunity to work on a wide range of projects, from managing a portfolio of international advertising plans to migrating complex automation systems. Each project has taught me something new about marketing strategies, and has helped me hone my skills in effective data architecture, audience segmentation, campaign personalization, and various test roadmaps to drive program-level efficiencies.
When I'm not online, you can usually find me rock hounding or making hot sauce. I'm always looking for new experiences and ways to challenge myself, both in my personal life and in my career.
Data Driven Testing
ESP Migrations
Growth Strategies
Omni-Channel Marketing
Audience Segmentation
Go-to-Market Strategy
SMS
Push
Direct Mail